The infrastructure behind safer gambling, built jurisdiction by jurisdiction.
Better Tech Co. brings MyChoice's self-exclusion platform to new markets and builds the harm minimisation and player-protection technology that regulators, operators and communities need next.
Better Tech Co. is a New Zealand-founded technology company focused on one industry: gambling harm minimisation. We design, build and support the software, digital platforms and biometric technologies that help protect people, strengthen harm-minimisation practices and deliver better outcomes for the industry. From New Zealand, we are taking these solutions into new markets around the world.
Our team combines deep gambling-sector experience with strong technical capability, allowing us to move from strategy and product design through to deployment and ongoing support. We understand that technology in this space needs to do more than work — it must operate responsibly, meet regulatory expectations and deliver meaningful outcomes for the people and communities it is designed to protect.
MyChoice is New Zealand's first gambling self-exclusion and support app, designed from a user-first perspective. Confidential and easily accessible, it helps people take control of their gambling before it becomes a problem.
Unlike traditional harm minimisation tools built around regulatory or governance needs, MyChoice puts the individual at the centre.
One platform. Four purpose-built products.
MyChoice isn't a single tool — it's an ecosystem. Four purpose-built products work independently or together across the harm minimisation journey.
Modular by design, operators and regulators can adopt what they need today and expand over time.
Self Exclusion
The self-exclusion experience itself — a trusted, dignified way for people to exclude themselves from gambling environments, backed by a platform venues, operators and regulators can rely on.
Gambling Harm Support Services
Connecting people directly with gambling harm support services, making it easier to access the right help when and where it is needed.
Database
The secure record-keeping core of MyChoice — maintaining a trusted, verifiable record of exclusion status across venues and operators, with integration capabilities for approved technology and support services.
Facial Recognition
Privacy-focused facial recognition technology that helps venues identify excluded individuals at the point of entry, enabling faster intervention while supporting strict biometric privacy and data-minimisation standards.
Beyond the product: consultancy and delivery.
Most of our work is the MyChoice ecosystem. Some clients need more — specialist consultancy and delivery capability that sits alongside it.
Custom software and secure database solutions for regulated environments.
Specialist biometric technology for identity, self-exclusion and harm minimisation.
Practical guidance for responsible biometric processing, privacy and data use.
Strategy and digital tools for exclusion, intervention, breaks and safer gambling.
Secure identity verification for regulated and high-trust environments.
Strategy, project management and hands-on delivery from planning through to deployment.
Every deployment stands on the same foundation
Data is protected end-to-end, across every system and deployment.
Scalable cloud infrastructure designed to support growth across markets and jurisdictions.
Exclusion records are linked to verified identities, not assumptions.
Venues, operators and authorised stakeholders stay connected through a shared ecosystem.
Harm minimisation and player protection are built into every layer of the solution.
Data minimisation and privacy safeguards are engineered in from day one, not added afterwards.
Standing up for a new jurisdiction
Deploying MyChoice into a new state or country follows a structured implementation pathway — adapting the platform to local regulatory, operational and technical requirements while maintaining the integrity of the MyChoice ecosystem.
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01
Assess the jurisdiction
We work with regulators and operators to understand local exclusion frameworks, privacy and data residency requirements, existing systems and harm minimisation obligations. -
02
Localise & configure
A dedicated MyChoice instance is configured for the jurisdiction, including exclusion rules, venue and operator structures, language, workflows and reporting requirements. -
03
Validate & integrate
The instance is tested against local requirements and integrated with the venues, operators, databases and approved technology providers it needs to connect with. -
04
Launch & support
Once live, we monitor platform performance and data integrity while providing ongoing technical and operational support to local stakeholders.
Taking gambling harm minimisation further.
MyChoice began with self-exclusion, but our ambition goes further. We're taking the ecosystem into new markets, expanding our database and facial recognition capabilities, and building the next generation of harm minimisation tools for both venue-based and online gambling.
MyChoice across new markets
Taking the MyChoice ecosystem into new countries and jurisdictions, adapted to local regulation, operators and harm minimisation frameworks.
Identity, databases & facial recognition
Expanding the secure infrastructure that connects verified identity, exclusion records and facial recognition — helping turn exclusion into effective, real-world protection.
Online gambling harm minimisation
Building digital tools that give people more control over their gambling — from self-exclusion and cross-operator protections to earlier interventions and safer gambling choices.
Taking a break
Making breaks from gambling easier, more accessible and more normal — giving people the ability to step away before gambling becomes harmful, without needing to identify themselves as having a problem.
Bringing to a new jurisdiction, or building something new?
Tell us about your market, your regulatory environment, or the problem you're trying to solve — we'll take it from there.